Tag Archives: wordpress

Dartmouth Now

Screenshot from Dartmouth Now

With the rapid growth of the digital environment, a difficult task facing many organizations is to consolidate information that is currently spread far and wide so that users do not have to jump from place to place to get a complete picture. Dartmouth Now is one such effort, sponsored by Dartmouth’s Office of Public Affairs.

Before Dartmouth Now, the Office of Public Affairs (OPA) had multiple vehicles for getting the word out about Dartmouth, both in print and online. While leading a College-wide initiative to reduce print publications, OPA took the opportunity to develop a consolidated digital publication for Dartmouth stories. Dartmouth Now is Dartmouth’s primary information destination for current activities and initiatives.

My role in Dartmouth Now was primarily strategic. As project manager, I worked with OPA and Web Services colleagues to develop a project charter and timeline for the website, and to keep the project moving.

But I also had the opportunity to work with code. One of the project requirements was a software platform that would support comments, tagging, easy updating, and an approval workflow. We decided to use WordPress as the development platform. This was Web Services’ first foray into using WordPress. I joined the team in tinkering with the templates and CSS to help accomplish the design and functionality.

In addition, Dartmouth Now offers email updates via MailChimp. I designed the email template using MailChimp’s RSS-to-Email feature. Updates are automatically generated from Dartmouth Now’s RSS feed and sent to subscribers daily or weekly, depending on their preference.

Screenshot of Dartmouth Now email update
The Dartmouth Now email update is delivered using MailChimp’s RSS-to-Email functionality.

Hopkins Center for the Arts

Hopkins Center for the Arts home page

The Hopkins Center provides an environment for learning about, creating, and experiencing the arts for both the Dartmouth and Upper Valley communities. For their latest redesign, the Hop worked with in-house web support to build a dynamic website that would both promote their programs and serve as a resource for prospective and current Dartmouth students.

The Hop had been working with an external vendor and using a content management system. They had the necessary experience and staffing to commit to maintaining a dynamic website. And since their design and functional requirements included elements such as a calendar and RSS feeds, we decided to use WordPress as the development platform. We normally do not offer WordPress because of the support implications. However, due to the unique business needs of the Hop, we felt a dynamic authoring environment was necessary to meet their needs. We beefed up our in-house expertise and hired an external WordPress consultant to help with the more complex functionality, such as the calendar.

We worked closely with the Hop to develop the information architecture for the site. Our goal was to provide easy and intuitive access to program information, which is necessary for a center for the arts. We also sought to highlight the educational opportunities for Dartmouth students through workshops, exhibitions, and academic programs.

When it came time to work on the visual design, I was fortunate to have access to the graphics developed by the Hop creative team as part of their print campaign. The Hop season brochure provided excellent source materials that allowed me to create a compelling visual design that captured the tone and energy of their printed pieces. In particular, I was able to include a treatment for silhouetted images.

Screenshot of Khmer Arts Ensemble page with silhouette

I used CSS3 transparency effects to maximize the impact of the bold background graphic. In addition, I created a design for the Hop’s YouTube channel utilizing many of the same elements.

Screenshot of the Hop's YouTube channel

The Hop staff was quick to learn the WordPress interface. Once we developed the framework, design, and functionality, the Hop set to work filling out the content, adding text, photos, and videos. WordPress has proven to be a good fit, and they continue to provide site visitors with fresh and compelling content.